How to Sell Insurance Like a Pro

Did you know the employment of insurance sales agents is forecast to increase 5 percent through the next decade? Considering that this growth rate is faster than the average for all occupations in the U.S., it’s safe to say you’ve made a smart career decision.

However, while getting a job might not be a tough challenge, you’ll soon find that selling insurance isn’t a walk in the park. It’s not that there’s isn’t a good market. The competition among insurance companies is just too fierce.

Don’t worry, though.

If you want to learn how to sell insurance like a pro, read on!

Get Proper Training

The requirements for selling insurance vary from state to state and depending on the type of insurance product you want to sell. In some states, you don’t even need any professional training to sell auto insurance, for instance. As long as you have a high school diploma and can convince a potential employer that you’re a great salesman, they might take a chance on you.

To sell a product like health or life insurance, you need to obtain a state-specific license. This means you must meet the state’s licensing requirements.

Even if you’re not required to complete any training, it’s important to get proper training before you join this profession.

There are short courses you can pursue to enhance your knowledge and nurture your occupational skills., for instance, offers specialized training to insurance agents who want to sell final expense insurance.

Don’t Go Independent Too Soon

As an insurance agent, your biggest dream is to become your own boss one day. This will involve opening your own insurance agency so that you can become an independent insurance agent.

There’s nothing wrong with this, but becoming an independent agent too soon can be an ill-advised move. While you might have the necessary training to excel, you lack real-world experience. This is why it’s advisable to start your career by working at an established insurance agency.

You’ll work with experienced agents who know what it takes to sell insurance. You’ll learn valuable lessons that you will use when it’s time for you to become an independent agent.

Know Your Customer

Almost everybody needs insurance, but when you start to break down various insurance types, the target market becomes smaller. For example, every adult needs health insurance, but not everyone needs Medicare coverage. The latter is for seniors aged 65 or older.

Home insurance is for homeowners, not everyone. Just the same way car insurance is for car owners only.

Having a clear picture of who your customer is will help you get more clients. You need to know the average age, income, location, hobbies, and even political leanings of your target customer. This way, you’ll be in a better position to understand their needs and interact with them the right way.

Sell Insurance Like an Expert

When you want to sell insurance like a pro, you first seek to become a pro. Get relevant training, secure the necessary licenses if required, gain experience by working with the pros, and know your customer.

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